About Us

RATECentric is led by a team of experts in the group insurance industry. Our leadership team’s experience, work ethic, and industry knowledge play an integral role in our clients’ success.

Roger Howell
Founder & CEO

1.866.620.5179 ext. 4

Roger, a 40-year veteran of the employee benefit industry, is the visionary behind RATECentric and its software platform. His industry insights led him to create a “Paradigm” in the way a benefit case is quoted and processed in the small group insurance market.

As CEO, Roger provides the leadership, management, and vision necessary to ensure RATECentric’s growth.

Roger began his career working as a large case sales consultant for a national health insurance carrier and founded Howell Benefit Services, Inc. (HBS) in 1983, the longest standing employee benefit consulting firm in Northeastern Pennsylvania.

As an experienced third-party administrator and software innovator, Roger leads a team that has designed, built and maintained digital group insurance platforms for some of America’s largest carriers.

He is licensed in all 50 states for the sale of life, accident, and health insurance products. He is member of the International Foundation of Employee Benefit Plans (IFEB) and formerly an adjunct instructor for the Certified Employee Benefit Specialist (CEBS) professional designation in conjunction with The International Foundation and the Wharton School of Business.

Donna Abdalla
Managing Director and President

1.866.620.5179 ext. 5

Donna is a business professional with over 30 years of experience in information systems, management, operations, and human resources.

As Managing Director, Donna oversees the day-to-day operations of the company and provides project management leadership in the support, implementation, requirements and delivery of RATECentic’s software platforms.  She takes a hands-on approach when working with clients, producers, and employers to ensure project objectives are met.  Donna also is responsible for RATECentric’s billing technology applications and support services such as premium processing, collections, customer service, and producer licensing validation, appointment, and commissions.   Her focus is on the continuous development of RATECentric’s platforms and services and the success of a portfolio of client projects.

In her most recent position as Director of Project Management for Howell Benefit Services, Inc., Donna’s primary responsibilities were in the areas of project management and client relations while specializing in technology, human resource consulting and marketing.

Donna spent her earlier career in the energy industry where she held several leadership positions including Vice President of Corporate Human Resources for Southern Union Company overseeing HR strategy for a workforce of 5,000 employees and implementing an HR shared service platform with an Oracle-based HR and payroll system. She served as Secretary to the Board of Directors of Pennsylvania Enterprises, Inc., a public traded company on the Nasdaq Exchange, and as Vice President of Administration for PG Energy.   In this role, she was responsible for the operations and strategy of Information Technology, Human Resources and Corporate Communications which supported the Company’s 600 employees.

From a project management technology prospective, Donna’s breadth of experience spans over several company-wide initiatives such as Lawson and Oracle enterprise system conversions, execution of corporate-wide deliverables during mergers and acquisitions, and full-cycle client platform implementations.

Donna holds a Bachelor of Science in Business Management and an MBA with concentration in finance. She also possesses a Fair Gains Collective Bargaining Certification and a Master Certification in Project Management.


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